Brush vs. Sponge “When applying foundation is it better to use a brush or a sponge?” This is one of the questions I’m asked the most as a Makeup Artist. My answers vary depending of course on the client, his or her lifestyle, look desired and the type of products they are using. To those […]
Business; Retail is Dead
Internet Shopping is En Vogue Retail is dead? Not quite yet. But it is dying and virtual retail, online shopping as some would call it, is taking over. The internet and its convenience seems to be the culprit. Particularly in the Cosmetics Industry, I’ve noticed a progressive decline over the last 5 years in numbers and clout by […]